Named builds. Real numbers.
Four delivered systems, each scoped, priced and shipped in under a week. Disclosure: outcomes are reported from client-side tracking and quotes are shared with permission.
SOC 2 evidence lead scoring
“We were drowning in demo requests. Now the right leads hit Slack instantly with context.”
Problem
Verxi’s sales team spent 3 hours daily manually qualifying demo requests. With SOC 2 evidence growing, they needed to prioritize high-fit, high-intent leads and auto-create HubSpot deals without hiring.
What we built
A 12-node workflow: a webhook captures Typeform and Marketo submissions, enrichment runs through Clearbit, a scoring node rates fit and engagement from 0 to 100, waits rate-limit the follow-up, and routing sends scores of 70 and above to Slack and a new HubSpot deal while the rest enter a Google Sheets nurture queue. Every score lands in an audit log and Slack alerts on failure.
Stack
Results
- Manual qualification 3h/day down to 12 minutes
- High-score lead response under 5 minutes, was 4 hours
- Nurture sequence recovered 18% of low-score leads
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